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In the absence of an industry definition of granola, the bandwidth of variations is broad, and the market is growing fast enough to accommodate everyone without the need for cannibalism. Lawyers, of course, are licking their lips at the prospect of test cases, but if it comes to the crunch, Lovedean has the singular advantage of being first and best.
It has no added sugar, no genetically modified crops, no wheat or salt, and is freshly made from natural protein-rich, cholesterol-lowering ingredients.
It tastes good, too. Lovedean has cruised through the recession, with turnover up. Quality and health come in small doses. People are realising that. The breakfast cereal market is characterised by companies founded by visionary individuals who break out of the kitchen-table model. Making that leap is one of the toughest things in business. I make sure I remain flexible and never commit to anything social.
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Home Products Mini granolas from Lovedean.
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